Department of International Trade Promotion (DITP), Thai Chamber of Commerce (TCC)
Koelnmesse (KM) Germany, announced the success of the THAIFEX – ANUGA ASIA 2022
“Hybrid Edition” grandly held this year both on the ground and online between 24-28 May 2022.
This Asia’s largest F&B event welcomed an unprecedented number of buyers and importers
since the COVID-19 pandemic period traveling from many countries around the world, bringing in
over 68,851 million baht and substantially exceeding the targeted trade order value of 10 billion
baht. The trade show also helps reaffirm the potential of Thailand as the global hub for quality
agricultural products and food, in response to the “Thai food” to “The World’s Food” policy of Mr.
Jurin Laksanawisit, Deputy Prime Minister and Minister of Commerce.
Mr. Phusit Ratanakul Sereroengrit, Director-General of Thailand’s Department of
International Trade Promotion (DITP), revealed that this great achievement of THAIFEX – ANUGA
ASIA 2022 stems from the fruitful collaboration between public and private sectors, namely,
Department of International Trade Promotion (DITP), Thai Chamber of Commerce (TCC)
Koelnmesse (KM) Germany. The success of this event has proven that the Thai food and
beverage industry is in high demand in the global market and gaining trust for its food safety
The overwhelming response from the F&B industry joining the On-Ground event held at
IMPACT Muang Thong Thani is as follows:

  • The order value of 66,169 million baht was generated, comprising immediate order
    at the event of 643 million baht and the anticipated orders within 1 year of 65,526
    million baht
  • 1,603 exhibitors including companies from Thailand and overseas
  • 83,099 visitors including
    o 51,535 trade visitors, comprising 44,637 visitors from Thailand and 6,898
    international buyers/ importers from 111 countries
    o 31,564 public visitors
  • Following Thailand, the largest country groups were from Malaysia, Vietnam,
    Singapore, South Korea and India, respectively.
  • The top 5 best-selling products were Fine Food, Food Service, Seafood, Food
    Technology and Drinks.
  • Special zone and exhibitions such as Future Food, Halal Food and Organic Food
    were also well-received by the F&B players.
    As for the Online event, featuring the Virtual – Online Business Matching (V-OBM) on, the outcomes are the following:
  • The order value of 2,682 million baht, divided into the immediate orders of 191 million
    baht and the projected orders within 1 year of 2,491 million baht.
    -311 business matching requests with 238 successful matchings, comprising:
    o 44 business matchings in Europe, Middle East and Africa zone (29 successful
    matchings between 15 buyers/importers across 7 countries with 34 Thai
    o 43 business matchings in the America zone (31 successful matchings
    between 13 buyers/importers from 5 countries with 37 Thai exporters)
    o 224 business matchings in the Asia-Oceania zone (178 successful matchings
    between 59 buyers/importers across 14 countries with 147 Thai exporters),
    o The top 5 countries with the highest number of matching requests were
    China, Hong Kong, Brunei, Vietnam and Argentina.
    o The top 5 most attention-grabbing product categories in business matchings
    were Confectionery, Fine Food, Drinks, Fruits and Vegetables, and Frozen

    Mr. Sanan Angubolkul, Chairman of the Thai Chamber of Commerce (TCC), revealed
    that THAIFEX – ANUGA ASIA reflects the determination of the Department of International Trade
    Promotion (DITP), Thai Chamber of Commerce (TCC), and Koelnmesse (KM) Germany to
    upgrade the F&B trade show in Thailand to be widely accepted across the world while
    reinforcing the unique potential of Thailand as the global hub for quality agricultural products and
    food. This year’s event has received overwhelming responses from the F&B industry and created
    over ten billion baht in economic value for Thailand. Among this year’s 722 exhibitors from
    Thailand, more than halfof the companies participating in the exhibition are SMEs.
    In addition, the F&B professionals have expressed great satisfaction with the THAIFEX –
    ANUGA ASIA as the driver for product development, new business opportunities and market
    entry. They also used this opportunity to test the market from potential buyers to further introduce
    their improved products, and services and come up with innovations to better fulfill the needs of
    customers. Still, the entrepreneurs have adjusted themselves and proceeded with the more
    creative production process, whether it be through developing products in response to the
    trends of food and food packaging to keep up with the ever-changing consumers’ needs and the
    market. This is to ensure that the food and beverage business can grow hand in hand with the
    market trends and successfully penetrate the target market.
    This year THAIFEX – ANUGA ASIA not only increases the market value for food and
    beverage products but also affects the value creation in tourism as well. As informed by the
    incoming trade visitors, these international travelers with high purchasing power will also be
    heading to visit various tourist destinations in Thailand such as Pattaya and Phuket, generating
    additional income from tourism to the country. This is also in line with the policy of the Thai
    Chamber of Commerce to promote trade along with tourism. It is no doubt that THAIFEX –
    ANUGA ASIA 2023 would mark a greater comeback than ever before.
    Mr. Mathias Kuepper, Managing Director of Koelnmesse (KM), revealed that THAIFEX –
    ANUGA ASIA 2022 brought together 881 overseas exhibitor companies. Although COVID-19
    posed unprecedented challenges to the F&B industry earlier, this year’s THAIFEX – ANUGA ASIA
    has helped alleviate these challenges, serving as an ultimate platform that allows Southeast

    Asia’s entrepreneurs, both large and SMEs entrepreneurs seeking to market their products, to
    connect with top trade representatives, buyers, investors and explore new opportunities to grow.
    In addition, as COVID-19 makes consumers shift their priority to health and sustainability, we
    have witnessed the changing trends in the F&B industry. THAIFEX – ANUGA ASIA 2022 has shed
    new light on the new emerging trends around the world, particularly, Halal food, as the Fair has
    brought 386 halal food exhibitors, as well as the trends powering the growth of edible insect
    protein and plant-based protein as healthy alternatives to consumers, or the modern
    consumption trends for the products focusing on energy-saving and reducing carbon emission,
    To build on the success of this year’s event, the 3 organizers are proceeding to hostTHAIFEX –
    ANUGA ASIA 2023 between 23 – 27 May 2023, those interested can find further information and
    updates at DITP Call Center 1169. The interested F&B professionals can apply to be the 2023
    exhibitors at, starting from 1 August 2022 onwards.

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